painting processIn the 1990s, latex emulsion emerged as the next generation of paint and coatings. These materials required a renewed focus on surface preparation and extensive knowledge of primers, sealers and finish coat formulations. Unlike oil-based materials that adhered to the substrate by means of penetration, waterborne coatings form a surface film that attaches to the underlying substrate through chemical bonding. What this means is that surfaces must not only be prepped properly, but the type and quality of primers, sealers and caulks are paramount since latex paints and coatings are only as durable as their weakest link. In order to guarantee maximum life-cycle performance, Armstrong’s focus shifted from specifying the “best paint” to full system specification. This specification process was introduced by Armstrong in the mid-’90s as the AWS Painting and Coating System.

Creating Superior Paint Products

During that time and in the decades to follow, manufacturers and contractors would struggle to keep pace with the ever-changing environmental VOC mandates. Solid content, pigment volume concentration and other key aspects of paint formulation were in constant flux, which necessitated Armstrong’s reliance on its own internal field performance assessments. With over 30,000 installed painting and coating jobs, Armstrong has been the recipient of a wealth of dynamic real-world data. This data is not based on weatherometers or laboratory guesstimates, but on the actual performance of real houses in Northern California exposed to temperature extremes, moisture, salt air and ultraviolet degradation. After being assessed and analyzed, this data becomes part of a feedback loop that forms the foundation of our Application, Warranty and Specification (AWS) process. By being attentive to these details, Armstrong is able to offer our clients optimum life-cycle performance as well as some of the longest and most comprehensive warranties in the industry.

The key to excellence in painting is preparation, preparation and more preparation. That’s where Armstrong shines.  If the surfaces are not prepared correctly, you will not have the desired results and/or in a short period of time the new paint may begin peeling or cracking.  Here is an overview of our exterior painting process, including the steps, procedures and materials that are the cornerstone of the AWS Custom Exterior Painting System.

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Our Exterior Painting Process:

Real Protection

Flat roofed homes are unique and offer sleek lines, designed with style. However, flat roofs come with their fair share of problems.


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